Digital marketing is being transformed end to end. AI tools handle campaign optimisation, audience targeting, content generation, and performance reporting with increasing sophistication. The marketers thriving are those who direct AI tools strategically rather than executing tasks manually.
This is the typical score for a digital marketer. Your personal score may vary depending on your specific tasks, company size, and region.
Google and Meta have largely automated campaign optimisation — the manual bid management work of 2018 is gone. The digital marketers adding value today are those who understand strategy, creative direction, and data interpretation, using AI tools to execute faster and test more ideas.
The score above is a typical range. Your actual exposure depends on your specific tasks, company, and region. Get a report tailored to you in 3 minutes — free.
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